Read this during kids running around madly and the silence of little people consuming chocolate. Evolution of a brand much like evolution of an athlete or a team I feel it similar. Responsibility, vision and connection seem to be closely matched and are less about industry or groups of people and mre about why and how we do what we do. Personally sport years ago was pretty much about that self centered need to make a team, get a result and achieve that aim. This changes the linger you stay in the game. Just like the stages of evolution for a brand in the article here I feel it shows a pathway that for me resonates.